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Cabinet received report ES/0470 by the Deputy Leader and Cabinet Member with responsibility for Economic Development who reported that Felixstowe Forward had been supporting the work on establishing a Business Improvement District (BID) in Felixstowe over the last two years. This had involved close collaboration with businesses within the proposed BID area to determine the appetite, geography and ambitions of such an initiative. With the support of an experienced BID development consultant, a draft BID Business Plan had been created which set out how the BID would operate. The BID Working Group would release the full draft business plan as part of the final engagement with businesses.
It was reported that the business led working group, which had been leading on the development of the Business Plan, had indicated that it was ready to progress to the ballot stage of the BID. The intention was for the ballot to take place during October/ November 2020, subject to a final consultation or “engagement” with all businesses in the proposed BID area.
The report was seeking Cabinet’s support for the Business Plan, to instruct the Returning Officer to hold the ballot, for the Council to vote in favour of the BID, and to agree that the proposals met the BID regulations.
The creation of a BID in Felixstowe would act as a key vehicle to enhance the trading environment within the town centre and resort area of the town. Furthermore, it would address the current challenges being experienced in the town centre which had been exacerbated by the current pandemic.
The Leader stated that, particularly at this time, it was important that ESC did all that it could to support local businesses and to empower them to help themselves. BIDs were, generally, the Leader said, producing positive results elsewhere in the UK, and the Government was keen to open up various funding pots that would be available to bid into. The Leader referred to the work that had been undertaken by Helen Greengrass, the Felixstowe Forward Forward Change Director, stating that she had been instrumental in liaising with the local businesses.
Councillor Jepson gave thanks to Helen Greengrass and her team, and to Paul Wood and his team, for the hard work that had been undertaken during the early stages of the consultation period.
Councillor Wiles stated that he very much supported this proposal; he referred to the opening of the high streets and that it had shown how much cooperation between businesses was required to move their aims forward. By working together they would be able to move forward and take control of their own destinies.
Councillor Byatt sought clarification in respect of the physical boundaries of the BID, with officers explaining that the BID area covered the defined town centre, in accordance with the Local Plan, it covered Hamilton Road, roughly from the Orwell Hotel down to the bottom of Bent Hill to the Seafront, and encompassed some of the side roads. The BID also encompassed the seafront, from the Spa Pavilion along to the top of Beach Station Road. It was possible, officers added, that during the consultation, the seafront and/or town centre businesses might feel it appropriate to have a separate BID. However, it was felt that that was unlikely. It was confirmed that the BID would include, approximately, 320 businesses.
Councillor Byatt referred to the successful BID, that had been in place for many years in Lowestoft, he asked if it would be appropriate for all councillors to receive a briefing in respect of BIDs. The Leader responded, stating that he hoped that the local members, where there were BIDs in place, were well aware of the work that was being undertaken, he also felt that it was incumbent on all councillors to ensure that they understood the issues facing local businesses and to offer assistance where possible.
The Cabinet Member with responsibility for Communities, Leisure and Tourism commented that this was a wonderful example of people in the area that were running businesses, getting involved, talking to each other and making positive outcomes.
In conclusion, the Leader commented that it was right and proper for the Council to have one vote; it was for the businesses to make the decision; he did not want the Council to influence that decision.
RESOLVED
1. That the principles of the draft BID Business Plan be supported, and that delegated authority be given to the Strategic Director, acting in consultation with the Deputy Leader and Cabinet Member with responsibility for Economic Development, to agree the final version, once published;
2. That the submitted BID proposals meet The Business Improvement Districts (England) Regulations 2004 (the Regulations);
3. That the Returning Officer be instructed to hold a ballot, running from 13 October to 11 November 2020, subject to the final engagement with businesses in the BID area, indicating the likelihood of a strong vote in favour of the BID;
4. That the Strategic Director be authorised to complete the Felixstowe BID ballot papers by voting in favour for the formation of a BID, using only one of the 11 votes issued to the Council so as not to be perceived as unduly impacting on the outcome of the ballot.