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This section allows you to view the general details of a Decision

Details

Status:
Implemented
Business Item
Supporting the East Suffolk Visitor Economy
Ref.
ES/0686
Is a Key Decision:
No
Decision Type:
Committee
Decision Maker:
Cabinet
Date of Decision
Tue 2 Mar 2021
Show on Forward Plan
No
Description
Report of the Cabinet Member with responsibility for Communities, Leisure and Tourism
Matter for Decision (to consider...)

1. That it be approved that East Suffolk Council enter into a further three-year agreement with The Suffolk Coast Limited Destination Management Organisation to provide destination marketing and brand management services across the District at a cost of £55,000 per annum making a total commitment of £165,000 over the life of the agreement.

 

2. That authority be delegated to the Head of Economic Development and Regeneration, in consultation with the Cabinet Member with responsibility for Communities, Leisure and Tourism, to review the agreement should section 106 tourism mitigation funding, linked to major energy projects, become available during the lifetime of this agreement.

Service Area
Economic Development & Regeneration
Service Area 2
Not Applicable
Contact for Background Papers:
None.
Background Papers:
None.
Is Decision District Wide
Yes
Decision Made

1. That it be approved that East Suffolk Council enter into a further three-year agreement with The Suffolk Coast Limited Destination Management Organisation to provide destination marketing and brand management services across the District at a cost of £55,000 per annum making a total commitment of £165,000 over the life of the agreement.

 

2. That authority be delegated to the Head of Economic Development and Regeneration, in consultation with the Cabinet Member with responsibility for Communities, Leisure and Tourism, to review the agreement should section 106 tourism mitigation funding, linked to major energy projects, become available during the lifetime of this agreement.

Reason for Decision
Destination marketing services are critical in ensuring the continuing development of a successful visitor economy.  This sector is worth almost £700m pa to the east Suffolk economy and employs 15% of the district’s total workforce, this combined with the particularly hard impact of Covid on the sector demonstrated the need/ value in providing continued support.  Whilst there was always room for improvement, TSC had delivered these services consistently well across East Suffolk and required a continuing financial commitment from the Council to continue to do so.
Alternative Options Considered and Rejected
TSC was seen as the only viable partner able to continue to provide the brand and destination marketing services needed in East Suffolk in a cost-effective way.
Any Declarations of Interest Declared
None.
Any Dispensation Granted
None.

Decision Criteria

This Decision does not contain any decision criteria records.

Wards

Aldeburgh and Leiston; Beccles and Worlingham; Bungay and Wainford; Carlford and Fynn Valley; Carlton and Whitton; Carlton Colville; Deben; Eastern Felixstowe; Framlingham; Gunton and St Margarets; Halesworth and Blything; Harbour and Normanston; Kelsale and Yoxford; Kesgrave; Kessingland; Kirkley and Pakefield; Lothingland; Martlesham and Purdis Farm; Melton; Orwell and Villages; Oulton Broad; Rendlesham and Orford; Rushmere St Andrew; Saxmundham; Southwold; Western Felixstowe; Wickham Market; Woodbridge; Wrentham, Wangford and Westleton

Topics

This Decision does not contain any Topic records

Overview and Scrutiny

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Decision History

DateTimeCreatedUserFullnameStatusDescriptionDetails
 Page 1 of 5, items 1 to 10 of 44.
17/02/2021 16:44:52Matt MakinBusiness Item Created 
17/02/2021 16:44:52Matt MakinCommittee AddedCabinet
17/02/2021 16:44:52Matt MakinMeeting Added02/03/2021 6:30PM
17/02/2021 16:45:18Matt MakinWard AddedAldeburgh and Leiston
17/02/2021 16:45:18Matt MakinWard AddedBeccles and Worlingham
17/02/2021 16:45:18Matt MakinWard AddedBungay and Wainford
17/02/2021 16:45:18Matt MakinWard AddedCarlford and Fynn Valley
17/02/2021 16:45:18Matt MakinWard AddedCarlton and Whitton
17/02/2021 16:45:19Matt MakinWard AddedCarlton Colville
17/02/2021 16:45:19Matt MakinWard AddedDeben

Approval/Comments

No history found.