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Details
Title:
Jubilee Beach Huts Marketing Strategy
Details:
Report of the Deputy Leader and Cabinet Member with responsibility for Economic Development
Implementation Date (not before):
Tue 4 Jan 2022
Implementation Date Notes:
To refine the marketing strategy for the sale and hire of the beach huts at Jubilee Terrace.
Include Item on Forward Plan:
Yes
Estimated Cost:
Not Applicable
Is the Decision Maker Aware of the Decision:
Yes
Is the Head of Services Aware of the Decision:
Yes
Is Decision County Wide:
No
Would the recommended decision be contrary to the budget and policy framework:
No
Budget Provision:
To amend a previous recommendation for the marketing strategy of the huts at Jubilee Terrace to ensure the scheme was not discriminatory towards any potential users or purchasers of the beach huts. The recommendation aimed to enable Equality across the sales strategy for the development.
Documents to be Given to Decision Maker:
Option 1 – “Horizontal Model for the Sale of Huts”
The Cabinet Paper Ref: ES/0510 set out a model to sell 38 huts and retain 34 huts, using a horizontal split of the development. The remaining huts would be let out on short term hire arrangements through the ESC beach hut website.
This model would restrict any potential purchasers to those who would be physically able to access the huts via stairs within the development. Following more detailed consultation with users, it was considered that this model would restrict users of the huts and not to be in line with ESC’s aspirations for the seafront to be an accessible place for all users to enjoy.
Decision Proposed:
That the proposed mixed tenure operating model to sell 50% of the beach huts on the development situated on both the upper deck and lower promenade be approved.
Decision Conclusion:
None.
Decision Criteria
This Decision does not contain any decision criteria records.
Wards
Kirkley and Pakefield
Topics
This Decision does not contain any Topic records
Overview and Scrutiny
This Decision does not contain any Overview and Scrutiny records.
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Decision History
| 20/12/2021 14:39:30 | Matt Makin | Business Item Created | |
| 20/12/2021 14:39:30 | Matt Makin | Committee Added | Cabinet |
| 20/12/2021 14:39:30 | Matt Makin | Meeting Added | 04/01/2022 6:30PM |
| 20/12/2021 14:39:54 | Matt Makin | Ward Added | Kirkley and Pakefield |
| 20/12/2021 14:40:05 | | General Details Edited | Reference Number Generated (ES/0996) |
| 20/12/2021 14:40:05 | Matt Makin | Status Changed | Decision Scheduled [1] |
| 21/12/2021 10:42:45 | Matt Makin | Report Added | Document ID 14478: ES-0996 Jubilee Beach Huts Marketing Strategy |
| 22/12/2021 09:11:37 | Matt Makin | Status Changed | Decision Proposed [2] |
| 05/01/2022 09:34:37 | Nicola Wotton | General Details Edited | |
| 05/01/2022 09:58:14 | Nicola Wotton | Status Changed | Decision Subject To Call In [3] |
Approval/Comments
No history found.