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Business Item
Jubilee Beach Huts Marketing Strategy
Is a Key Decision:
Decision Type:
Decision Maker:
Date of Decision
Tue 4 Jan 2022
Show on Forward Plan
Report of the Deputy Leader and Cabinet Member with responsibility for Economic Development
Matter for Decision (to consider...)
To refine the marketing strategy for the sale and hire of the beach huts at Jubilee Terrace.
Service Area
Service Area 2
Not Applicable
Contact for Background Papers:
Background Papers:
Is Decision District Wide
Decision Made
That the proposed mixed tenure operating model to sell 50% of the beach huts on the development situated on both the upper deck and lower promenade be approved.
Reason for Decision
To amend a previous recommendation for the marketing strategy of the huts at Jubilee Terrace to ensure the scheme was not discriminatory towards any potential users or purchasers of the beach huts. The recommendation aimed to enable Equality across the sales strategy for the development.
Alternative Options Considered and Rejected
Option 1 – “Horizontal Model for the Sale of Huts”

The Cabinet Paper Ref: ES/0510 set out a model to sell 38 huts and retain 34 huts, using a horizontal split of the development.  The remaining huts would be let out on short term hire arrangements through the ESC beach hut website.

This model would restrict any potential purchasers to those who would be physically able to access the huts via stairs within the development. Following more detailed consultation with users, it was considered that this model would restrict users of the huts and not to be in line with ESC’s aspirations for the seafront to be an accessible place for all users to enjoy.
Any Declarations of Interest Declared
Any Dispensation Granted

Decision Criteria

This Decision does not contain any decision criteria records.


Kirkley and Pakefield


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Overview and Scrutiny

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Decision History

Date & Time CreatedUser Full NameStatus DescriptionDetails
 Page 1 of 2, items 1 to 10 of 15.
20/12/2021 14:39:30Matt MakinBusiness Item Created 
20/12/2021 14:39:30Matt MakinCommittee AddedCabinet
20/12/2021 14:39:30Matt MakinMeeting Added04/01/2022 6:30PM
20/12/2021 14:39:54Matt MakinWard AddedKirkley and Pakefield
20/12/2021 14:40:05 General Details EditedReference Number Generated (ES/0996)
20/12/2021 14:40:05Matt MakinStatus ChangedDecision Scheduled [1]
21/12/2021 10:42:45Matt MakinReport AddedDocument ID 14478: ES-0996 Jubilee Beach Huts Marketing Strategy
22/12/2021 09:11:37Matt MakinStatus ChangedDecision Proposed [2]
05/01/2022 09:34:37Nicola WottonGeneral Details Edited 
05/01/2022 09:58:14Nicola WottonStatus ChangedDecision Subject To Call In [3]


No history found.