The site was considered as a relocation facility for those huts displaced at the Spa. However, as there is an ongoing project to attempt to re-house these on the beach and, in consultation with Spa hut owners, none of them expressed an interest in moving to this location, the decision to develop this a new build site was made.
The site is in a conservation area, but initial discussions with Planners are positive that the proposals will add value to the South Seafront area.
Planning Policy SCLP12.14 Spa Pavilion to Martello Park states:
The Council will support and promote, high intensity tourist uses in this area, with a high proportion of these to be located along the Sea Road frontage. The area has, in part, a rich Edwardian and Victorian character and any proposals will need to maintain the active commercial frontage and be of a high quality design which respects the town’s heritage. Proposals which actively encourage new resort experiences will be welcomed.
Resort related uses will be supported on the Sea Road frontage. Proposals should consider the whole site for resort related uses to provide a vibrant mix of activities.
Where this is not possible or unviable there may be opportunities for residential units on upper floor or at the rear of sites.
Additional beach huts in this area will be limited to locations which complement the existing resort uses and do not fill the important gaps between huts.
The Leisure Centre and the Pier head are the focal point of tourism related activities in Felixstowe. Proposals which seek to redevelop and support this central location will be supported to ensure that the resort offers a range of high quality attractions for visitors and residents.
Between the Pier and the Spa Pavilion, activities which promote cultural attractions including cafes, restaurants and shops on the ground floor will be supported where they respect the Conservation Area designation and the Edwardian and Victorian heritage of the resort. Proposals which provide a link between the resort and the town centre will also be supported.