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Details
Business Item
Jubilee Beach Huts Marketing Strategy
Date of Decision
Tue 4 Jan 2022
Description
Report of the Deputy Leader and Cabinet Member with responsibility for Economic Development
Matter for Decision (to consider...)
To refine the marketing strategy for the sale and hire of the beach huts at Jubilee Terrace.
Service Area 2
Not Applicable
Is Decision District Wide
No
Decision Made
That the proposed mixed tenure operating model to sell 50% of the beach huts on the development situated on both the upper deck and lower promenade be approved.
Reason for Decision
To amend a previous recommendation for the marketing strategy of the huts at Jubilee Terrace to ensure the scheme was not discriminatory towards any potential users or purchasers of the beach huts. The recommendation aimed to enable Equality across the sales strategy for the development.
Alternative Options Considered and Rejected
Option 1 – “Horizontal Model for the Sale of Huts”
The Cabinet Paper Ref: ES/0510 set out a model to sell 38 huts and retain 34 huts, using a horizontal split of the development. The remaining huts would be let out on short term hire arrangements through the ESC beach hut website.
This model would restrict any potential purchasers to those who would be physically able to access the huts via stairs within the development. Following more detailed consultation with users, it was considered that this model would restrict users of the huts and not to be in line with ESC’s aspirations for the seafront to be an accessible place for all users to enjoy.
Any Declarations of Interest Declared
None.
Any Dispensation Granted
None.
Decision Criteria
This Decision does not contain any decision criteria records.
Wards
Kirkley and Pakefield
Topics
This Decision does not contain any Topic records
Overview and Scrutiny
This Decision does not contain any Overview and Scrutiny records.
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Decision History
05/01/2022 12:08:57 | Matt Makin | General Details Edited | |
17/01/2022 12:06:13 | Karen Cook | Status Changed | Implemented [7] |
17/01/2022 12:06:36 | Karen Cook | General Details Edited | |
18/01/2022 12:45:03 | Nicola Wotton | Status Changed | Implemented [7] |
02/02/2022 11:04:14 | Maxine Green | Status Changed | Implemented [7] |
Approval/Comments
No history found.