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Details

Status:
Implemented
Business Item
Jubilee Beach Huts Marketing Strategy
Ref.
ES/0996
Is a Key Decision:
Yes
Decision Type:
Committee
Decision Maker:
Cabinet
Date of Decision
Tue 4 Jan 2022
Show on Forward Plan
Yes
Description
Report of the Deputy Leader and Cabinet Member with responsibility for Economic Development
Matter for Decision (to consider...)
To refine the marketing strategy for the sale and hire of the beach huts at Jubilee Terrace.
Service Area
Operations
Service Area 2
Not Applicable
Contact for Background Papers:
None.
Background Papers:
None.
Is Decision District Wide
No
Decision Made
That the proposed mixed tenure operating model to sell 50% of the beach huts on the development situated on both the upper deck and lower promenade be approved.
Reason for Decision
To amend a previous recommendation for the marketing strategy of the huts at Jubilee Terrace to ensure the scheme was not discriminatory towards any potential users or purchasers of the beach huts. The recommendation aimed to enable Equality across the sales strategy for the development.
Alternative Options Considered and Rejected
Option 1 – “Horizontal Model for the Sale of Huts”

The Cabinet Paper Ref: ES/0510 set out a model to sell 38 huts and retain 34 huts, using a horizontal split of the development.  The remaining huts would be let out on short term hire arrangements through the ESC beach hut website.

This model would restrict any potential purchasers to those who would be physically able to access the huts via stairs within the development. Following more detailed consultation with users, it was considered that this model would restrict users of the huts and not to be in line with ESC’s aspirations for the seafront to be an accessible place for all users to enjoy.
Any Declarations of Interest Declared
None.
Any Dispensation Granted
None.

Decision Criteria

This Decision does not contain any decision criteria records.

Wards

Kirkley and Pakefield

Topics

This Decision does not contain any Topic records

Overview and Scrutiny

This Decision does not contain any Overview and Scrutiny records.

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Decision History

Date & Time CreatedUser Full NameStatus DescriptionDetails
12
 Page 2 of 2, items 11 to 15 of 15.
05/01/2022 12:08:57Matt MakinGeneral Details Edited 
17/01/2022 12:06:13Karen CookStatus ChangedImplemented [7]
17/01/2022 12:06:36Karen CookGeneral Details Edited 
18/01/2022 12:45:03Nicola WottonStatus ChangedImplemented [7]
02/02/2022 11:04:14Maxine GreenStatus ChangedImplemented [7]

Approval/Comments

No history found.